Blog

On the second week of January, 2012 the MLB production and marketing team directed (8) scenes for an upcoming Mohegan Sun OTW commercial as well as several still photos that captured each scene’s theme. Read More

• Clients who started off as business associates and have truly become our friends…
• The chance to enjoy what we do–and the opportunity to roll up our sleeves and do it…
• Sharing with our community our knowledge, our resources, our energy and enthusiasm…
• Helping our clients create strategic marketing, attention-getting creative, and tangible results…
• The opportunity to work with our local resources–printers, photographers, production professionals–who we treat as partners, not vendors…
• Helping to lower the unemployment statistics with our bright new hires…
• A golden brown turkey in the oven, and a family to share it with…
• The opportunity and privilege to grow and prosper in a country where that’s still possible…

To All — Thanks for Giving Us Your Best!

Before anything, the idea.. that’s a phrase that holds true. Every communication you send to your customer should be clear and un obstructed by your design. If you put the message first and use design to support or strengthen your message you will always have more positive results. If the idea is truly strong it just needs a compliment, not to be covered in overbearing treatments, effects, and pointless distractions. Everything should be done for a reason, down to the last dot. If you cant find a reason for a supporting element –CUT IT OUT.

I am a huge fan of Swiss/International graphic design. Founded in the 1950′s, but still a staple in the design industry. Swiss design focuses on communicating the message in bold terms. No fancy bevels or shadows. Straightforward and clean-cut. Many designs in the Swiss format use extremely readable and understandable typefaces. Helvetica, Frutiger, Franklin Gothic, Univers, and the grandaddy Akzidenz -Grotesk. Most clients know a few, if not all, of these typefaces. They’re used daily and seen more than that. All around you, these “Swiss” influences appear…

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