On the second week of January, 2012 the MLB production and marketing team directed (8) scenes for an upcoming Mohegan Sun OTW commercial as well as several still photos that captured each scene’s theme. The idea was to show that everyone that comes to Mohegan Sun OTW always has a good time and leaves happy. The production took place in the simulcast lounge of the Mohegan Sun Casino. Overall, it was a Great Success! Keep checking back to MLB’s YouTube channel for the uploaded video commercials.

To All — Thanks for Giving Us Your Best!

New York City subway system, airport way-finding signs, highway signs, etc. Even in the logos we have all come to know… Adidas, American Express, Walmart, FedEx, Toyota, BMW, Mobil, etc. The list is astonishing.

How could all these logos, and more, have been made with only a handful of typefaces? How could all these companies, new and old, still use design practices from the 1950′s? How come, with all of the billion of typefaces out there do they use these simple one? No Comic Sans, Courier, Papyrus? No silly effects?

As a designer, and typophile (lover of the art of typography) I can say a simple answer for all of these…Clear communication and readability.

But doesn’t that make my logo just like the next guy? No. Take FedEx for example. Did you ever see the ”arrow” in the logo? Oh, yes. The arrow that the E and the X form in the whitespace. What makes all the logos mentioned above different and ultimately unique, is the finesse put into them. Minor modifications made to letters, spacing, and shapes.

A huge issue between communicating and design is the lack of the basic fundamental of “what are we trying to say?” and “who are we saying it to?” and “where is my logo going that people will see it?”

When you answer these, you’ll find that crazy drop shadows, bevels, and starbursts may ultimately destroy your brand. Simplicity will show confidence, strength, and compassion for the end-user (customer).

In closing, trust your design agency to communicate your message and don’t be afraid to think about what worked for thousands of companies and make it yours.