Harsco PK – From Print to WebPosted June 7, 2012 | By AJ Zambetti No Comments
The MLB web team recently designed and launched a web campaign for Harsco Industrial Patterson-Kelley to help them break into the healthcare market. The campaign consists of a magazine ad, brand new microsite and mobile site with their latest Dual Fuel boilers at its heart. Harsco P-K wanted to emphasize the importance of having dual fuel boilers in healthcare facilities just in case one of the fuel sources fails, the other will keep the boilers running during emergency situations.
On their latest magazine ad, a QR code that is linked to the mobile site was also created for those who are on-the-go and would like to learn more about the product on their smart phones. To get a closer look, check out harscopkhealthcare.com.
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